Think about the last time you looked something up online – did you put in a single keyword or did you type a full question? These days most folks seem to ask whole sentences, and search engines may try to give direct answers. That’s where Answer Engine Optimisation (AEO) comes in: it tries to put your page as the top, most trusted answer.
Below is a hands‑on framework you might follow.
1. Identify the Questions Your Audience is Asking
- Try tools like Google’s People Also Ask, AnswerThePublic or AI prompts.
- Look at support emails, chat logs and FAQs – they show real questions people ask.
- Focus on long‑tail, conversation‑style queries (e.g., “How does term life insurance work?” not just “life insurance”)
2. Create Clear, Direct, and Structured Answers
- Write a short explanation (40‑60 words) that could be pulled as a snippet.
- Use formats that appear to work for search engines:
- Step‑by‑step lists for processes (e.g., mortgage application).
- Simple definitions for jargon (e.g., “What is an annual limit?”).
- Straight‑forward comparison tables for product differences.
- Keep tone friendly authoritative – think explainer, not sales pitch
3. Optimise Your Website for AEO
- Add quickly FAQ section even on each service page.
- Use headings (H2/H3) that should clearly contain question as title.
- Mark up Q&A with schema so engines can pull it easily.
- Make sure the site loads very fast and works on phones – many AEO hits come from mobile or voice searches.
4. Expand Into Conversational Content
- Write blog posts that answer “how”, “what” and “why” queries.
- Adjust copy for voice search, keep it natural and question‑based.
- Turn Q&A into short videos, infographics, or even AI chatbots for extra reach.
By making your content the clearest and most helpful answer, AEO ensures search engines and AI place your business in front of customers first.
👉 Be the answer, and you’ll be the first choice.